A story about a new guy trying to promote himself
Don't click on the link to Spotify until you read this.
When I put out my first album I was an innocent newbie. Unsure about what to do to promote my new album. I chose on just the one occasion to pay $12 for an album review. A company called AnRFactory. A guy called Jim Esposito wrote some nice words about it, spelled my name wrong (standard) and I thought ‘That was nice. He thinks I sound like Depeche Mode’ - To this day his companies SEO (Search Engine Optimisation) must be very good because when you put ‘Joe Adhemar’ into Google, his article is 6th on the search.
Still with me? Good.
So, I followed Esposito for a week or so. His reviews came in thick and fast. Always very positive. I would click on them and usually it would be to my ears, often mediocre. He was a generous soul, our Jim. But one day he said some very nice things about a track by a lady known as ‘Alila Pop’. Hesitantly I clicked on the link and this tune (link below) came out of my headphones. There is a moral to this story. No matter how tempting it is to try and promote your art, the moment you pay someone to review it you're not going to get an honest account. Or maybe there is a genius to Alila that I am missing. You decide. By listening to the link below.
Remember: There are 40,000 new tracks added to Spotify EVERY DAY